OTT Streaming Service Growth
What is OTT? With internet speeds skyrocketing and internet provider prices dropping, it’s no wonder that over-the-top (OTT) services are reaching exponential levels of growth. You may be wondering to…
The Potential of Web Browser Data
#NotMyData Amid the anti-trust investigations that Google and other tech giants are currently experiencing, many internet users are trying to crack down on the data they’re willing to share in…
CBD Marketing Best Practices 2019
In 2018, the U.S. government passed The Farm Act, which legalized hemp and CBD on a federal level (Broadcast Law Blog, March 2019). As a consequence, the CBD industry embarked…
University Best Practices: Digital Marketing – Measuring the Impact of Your Marketing Efforts
Fiscal Year Planning That time of year has come around again where it is time to begin planning for next year’s budget(s) to bring in the next cohort of prospective…